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		<title>Novari Network Blog</title>
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		<description><![CDATA[Motivating the creative industry]]></description>
		<copyright>Copyright 2009, Novari Limited</copyright>
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			<title>Applauding innovation</title>
			<link>http://www.home-ent.com/index.php?entry=entry060826-210439</link>
			<description><![CDATA[One of Novari&#039;s ambitions is to showcase not only our own innovations by design, but other people&#039;s too. We&#039;ll be adding links of great innovation insights in our &#039;Innovation&#039; pages soon but until then, we&#039;ll be posting up links to online resources in our blog here so that you can get a sense of the speed at which the human race innovates. <br /><br />By the time it&#039;s written, there&#039;s an improvement on the way. Imagine a world where you can see, in real-time, global innovations taking place right before your very eyes. A people&#039;s innovation map. <br /><br />If there&#039;s a developer out there, keen to visualise our idea, then drop us a note. In the meantime, we&#039;ll have to stick to hard-coded links. <br /><br />Here&#039;s our first: <a href="http://www.thetech.org/exhibits/ideahouse/" target="_blank" >The Ideas House </a>at The Tech Museum in California. It isn&#039;t new, but it certainly fills you with optimism. Take a look for yourself and tell us what you think. Have you been there?]]></description>
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			<author>Novari Limited</author>
			<pubDate>Sat, 26 Aug 2006 19:04:39 GMT</pubDate>
			<comments>http://www.home-ent.com/comments.php?y=06&amp;m=08&amp;entry=entry060826-210439</comments>
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			<title>Should Apple own &#039;pod&#039;?</title>
			<link>http://www.home-ent.com/index.php?entry=entry060826-192858</link>
			<description><![CDATA[Press rumours abound of Apple&#039;s intentions to protect the use of the word &#039;pod&#039;. Yes. That&#039;s right. That long-time generic word, used by probably every human on the planet that has prefixed pod with &#039;seed&#039;, is at the centre of an Apple &#039;cease and desist order on two U.S companies that feature the word Pod in it&#039;s product/service offering.<br /><br />Whilst &#039;pod&#039; has been revitalised in the public lexicon by a range of products related to Apple&#039;s mp3 player (which, incidentally, isn&#039;t as great a product as we all think - it hates Windows and if you have to reinstall your hard disk you lose all your music too thanks to paranoid copyright protection on iTunes), it remains nonetheless a generic word in the English language. One might critically observe that any company that feels it now has to use &#039;pod&#039; in it&#039;s product name or description is <i>sooo</i> 2001, so not-current that isn&#039;t Apple just wasting it&#039;s time?<br /><br />Has that once creative and, seemingly, liberal outfit from Cupertino, CA gone one step too far in global domination? Is it now exhibiting signs of  patent-pursuing monolith IBM in it&#039;s so-called protection of it&#039;s intellectual property rights. <br /><br />Cast your minds back to 1984. The Apple Macintosh ad went:<br /><blockquote><br />Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology. Where each worker may bloom secure from the pests of contradictory and confusing truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!</blockquote><br /><br />The ad endline finished with &quot;...and see why 1984 won&#039;t be 1984&quot;.<br /><br />How times change. <br /><br />Do you think Apple has gone too far? <br /><br />]]></description>
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			<author>Novari Limited</author>
			<pubDate>Sat, 26 Aug 2006 17:28:58 GMT</pubDate>
			<comments>http://www.home-ent.com/comments.php?y=06&amp;m=08&amp;entry=entry060826-192858</comments>
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			<title>When work experience means exploitation</title>
			<link>http://www.home-ent.com/index.php?entry=entry060817-205646</link>
			<description><![CDATA[Only just recently, we got to hear about a company in Hoxton - in the communication industry - looking to take on a graduate for work experience. After milking the D&amp;AD New Blood Show for contacts, they then offered a live brief as a mini &#039;test&#039; to see who deserved a placement. <br /><br />They were offering only a minimal wage (we think it was a nominal £100 per week plus travel expenses - though it can&#039;t be confirmed) in return for 3 month&#039;s work placement and the &#039;chance&#039; of a full-time job at the end of it. <br /><i><br />This is exploitation</i><br /><br />Graduates are more than equipped to start junior positions straight away - if your selection process is good enough. If you&#039;re hiring, then you need to look for the right skills from day one. Any notion of graduates not being ready for work immediately (&quot;they never seem to know all the software or business skills we need&quot;) is pure nonsense. <br /><br />Furthermore, paying graduates at a rate under the minimum wage is illegal and immoral. No excuses by using &#039;work experience&#039; either. <br /><br />If you know of a similar story - let us know. These kind of companies are devaluing design &amp; creative talent. We at Novari know about hiring - pay people for what they&#039;re worth.<br /><br />What do you think?]]></description>
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			<author>Novari Limited</author>
			<pubDate>Thu, 17 Aug 2006 18:56:46 GMT</pubDate>
			<comments>http://www.home-ent.com/comments.php?y=06&amp;m=08&amp;entry=entry060817-205646</comments>
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			<title>Life in the world of online publishing</title>
			<link>http://www.home-ent.com/index.php?entry=entry060817-204802</link>
			<description><![CDATA[We received an email a couple of weeks back from a young designer working in the online publishing industry. After working for a large agency in London, he/she decided on a more leasurely way of life out of London, working in publishing. <br /><br />He/she emailed to say that it was great to be in contact again, but they were feeling unfulfilled in a world dominated by viral marketing and online advertising, describing it all as &quot;very short term&quot;. Unfortunately, he/she felt that their colleagues didn&#039;t quite have the same view; they were all quite willing to cater to advertising clients and all the facade it represents. <br /><br />Now he/she loathes advertising and the industry and re-evaluating what being a digital designer is all about. Only two years (or is it three?) he/she is feeling it&#039;s time to move on. <br /><br />Just how many other people feel the same? Or how long did it take you before you were dissatisfied after graduation? 1 year? 2? Maybe more?<br /><br />How can we create the &#039;idyll of University&#039; described by this designer in the contemporary workplace? Is it possible to keep the mind active and the bank account flush?<br /><br />Give your views here ]]></description>
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			<author>Novari Limited</author>
			<pubDate>Thu, 17 Aug 2006 18:48:02 GMT</pubDate>
			<comments>http://www.home-ent.com/comments.php?y=06&amp;m=08&amp;entry=entry060817-204802</comments>
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